I love the aroma of Maxwell Housecoffee the smell is enough to make me want to jumpstart my day right away. Everytime I make me a cup of one, I habitually position the cup under my nose, close my eyes and inhale the rich and healthy aroma. While I like my coffee not too sweet dada prefers to drown his with spoonfuls of sugar. I tell him it's not good everytime but he never listens. Oh well, I'll let him be.